Are we paying a premium to be kind?

Interesting post from SheDreamsInGreen on a topic I’ve been thinking about lately.

shedreamsingreen

fairtrade faceWhen you could ask- why can’t businesses just play fair? In the past 400 years the West and this includes the UK has played more than its fair-share in shaping the current economics of the 21st century.

Today we visited a supermarket that sells ample amounts of ‘fairly’ traded goods. The alternatives we presume are goods that have been traded without the same conscientious business strategy.

Fair Trade, Rainforest Alliance and the like came into being with the best of intentions; yet, somehow these serve to accentuate that much or most of what we buy has taken an entirely other route to market.

Definitions can, at times, be tedious and long-winded. In this instance, defining the brand and its objectives will help us to understand it better, and to make more informed choices when shopping.

Rainforest Alliance: The Rainforest Alliance works to conserve biodiversity and improve livelihoods by delivering sustainability…

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